Amy Cueva, founder and health care principal for experience design firm Mad*Pow, wants to improve health care through the application of design. Her company sponsors a one-day conference in Boston, Healthcare Experience Design (HxD); this year's edition takes place March 25.
HxD has a decidedly health IT focus, as well as a patient engagement strategies segment. Jamie Heywood, co-founder of PatientsLikeMe.com, will headline this year's HxD, as will Walking Gallery painter Regina Holliday. In this podcast, we sat down with Cueva and asked her what health care providers' IT leadership can expect out of the conference.