CHICAGO -- For decades, GE Healthcare has been a big player in radiology and in radiology IT and digital image sharing and analysis. But after decades of expanding, radiology -- the world's biggest medical specialty market -- is contracting as U.S. healthcare works to contain reimbursements and stem the growth of the costs of care.
Yet, at the giant Radiological Society of North America (RSNA) 2014 Scientific Assembly and Annual Meeting, the magnitude of the GE "booth" remains. It takes up at least half a football field; it is the flagship amid a sea of vendor convention floor installations.
At RSNA 2014, the 100th edition of one of the nation's largest annual trade shows, where some 60,000 radiologists from all over the world, vendors and customers convene, GE's healthcare IT units are showcasing new systems and upgrades around digital image sharing tied to data and image analytics and mobility -- some of the hottest trends in the industry.
SearchHealthIT sat down at RSNA with Don Woodlock, senior vice president and general manager of GE Healthcare's cardiology IT and healthcare IT and performance solutions, to talk about what's trending at GE Healthcare and at RSNA 2014.
In this podcast, Woodlock explains that GE's broad strategy now is focused on lowering costs for providers and patients, developing advanced data visualization systems, and providing image sharing across and between healthcare systems -- using both cloud and enterprise approaches including vendor neutral archives and picture archiving and communication systems.
GE is also working on making its new image sharing technologies compatible with federal radiology meaningful use measures, Woodlock says. In addition, GE has a few fruitful joint development ventures with the University of Pittsburgh Medical Center and Microsoft that have resulted in some new products for GE, Woodlock explains.
Woodlock also acknowledges that this iconic show, a major happening in the healthcare and health IT business each year, is his Super Bowl.