The recent revelation about Epic System Corp.'s leap into cloud-based EHR hosting came as a surprise on some levels, but to seasoned health IT people, it was not entirely unexpected.
SearchHealthIT news director Don Fluckinger and news and features writer Shaun Sutner, teammates on SearchHealthIT's HIT Squad podcast series, talk about how analysts see the Epic play both as smart business strategy for the Verona, Wisc., giant and as likely a legitimizing development as well for cloud EHR services in general.
Epic rivals such as athenahealth Inc. and Cerner Corp. dominate the cloud EHR space, and Fluckinger notes in the podcast how Epic's cloud foray could expand the market for all vendors -- that is, if Epic can find enough customers to fill up the bandwidth at its hosting complex under construction in Verona.
Fluckinger also points out that Epic founder and CEO Judy Faulkner told him unambiguously less than a year ago that her customers don't want cloud EHRs because, among other things, they're too expensive. Now, though, with the market for high-end healthcare system enterprise EHRs pretty well saturated, Epic appears to be going after smaller healthcare groups with its cloud offering.
Meanwhile, in the podcast, Sutner ties in a new move by the nonprofit interoperability consortium, the CommonWell Health Alliance (a club in which Epic pointedly is not a member) to offer patient identification and matching and privacy permissions services through a third party, RelayHealth, a subsidiary of CommonWell member McKesson Corp.
Cerner and athenahealth have already said they will provide the RelayHealth services free to their customers, at least for now.
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