Medisafe is a patient medication management app. So far, the Medisafe app has been downloaded by 2.5 million users. Omri Shor, co-founder and CEO of Medisafe in Boston, said this app is about more than just medication reminders and really aims to help with patient medication management and adherence.
"We have two secret sauces," Shor said. "The first one is that we connect family members so that if my wife did not take her medications correctly, I get notified about it. The second one is a [fitness] component which resembles a LinkedIn or Facebook feed. With 250 million doses taken using Medisafe today we have the technology and the know-how to personalize the experience for [a] specific patient so that he gets a … more engaging experience."
Shor explained that users can see a physician explaining whatever medication they are taking in the app, for example. Furthermore, Shor said the company decided to add what they call "med-tones"-- similar to a ring tone -- that helps users remember to take their medications correctly. These reminders include a President Obama med-tone, a nagging mother med-tone, and even a Boston accent med-tone. Users can also put their measurements into Medisafe via Apple's HealthKit.