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Kvedar brand enters book channel

Joseph Kvedar, M.D., vice president of connected health at Boston-based Partners HealthCare, has taken his “Internet of Healthy Things” theme from Partners’ 12th annual Connected Health Symposium and turned it into the title for his new book. Or vice versa.

“The Internet of Healthy Things,” or, as Kvedar acronyms it, “IoHT,” came out on Oct. 23, just days before the Connected Health Symposium 2015 conference and show  kicked off at the Seaport World Center in Boston.

Kvedar essentially coined the term “connected health” — sort of a mixture of telemedicine, mHealth, personal medicine, and now Internet of Things (IoT) in healthcare — and made it into his own brand.

In the book, Kvedar leans heavily on the IoHT angle, naturally.

In an excerpt from chapter 2, Kvedar discusses how huge companies, such as Samsung, that have not been synonymous with healthcare have entered the connected health arena. In Samsung’s case, it’s most recently with a deal with Partners to develop personalized digital and mobile products for health and wellness, software development and population health systems.

Kvedar also, however, takes note of the smaller innovative companies that traditionally populate the symposium each year.

“The lower cost of starting an IT business, from inexpensive mobile app development to pay-as-you-go cloud computing, is opening the door to disruptive newcomers and their investors,” he writes.

In short, connected health is exploding, Kvedar asserts.

When Partners first got into what Kvedar calls technology-driven care delivery more than a decade ago, the mobile health market was “non-existent,” he writes in the book.

“Today, the growth projections for this relatively new industry are staggering,” he continues.

Kvedar cites figures indicating the global market for mobile health was valued at $1.95 billion in 2012, and will reach $49 billion by 2020. The wearable health technology sector alone checked in at about $23 billion in 2015, and is projected to top $173 billion by 2020, according to a 2015 Research and Markets report.

Kvedar and the Partners Connected Health division he has headed for more than 20 years are sure to be a notable part of that future.