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Twine Health offers care platform for hypertension management

When he was a practicing ophthalmologist, Twine Health CEO and co-founder John Moore, M.D., conceived of the idea that became the company's health activation platform with an initial focus on hypertension management.

Twine Health is a Cambridge, Mass., startup that has drawn notice because of clearly demonstrated successes in clinical hypertension management.

In this video, recorded at the Connected Health Symposium 2016 in Boston in October, Moore elaborates on his and Twine Health's vision for a collaborative care system that a number of healthcare organizations are now using for hypertension management.

In a companion video from the conference, Greg Weidner, M.D., medical director for primary care and innovation and proactive health at Carolinas HealthCare System, talks about the health system's deployment of the Twine Health care activation platform for a hypertension management project.

The name Twine is around the idea that there's all these important threads of communication, data and people that need to come together for great care, and Twine is the raveling up of all those threads to a nice, elegant package.
John MooreCEO, Twine Health

"Twine is what we call a continuous health activation platform," Moore says in this video. "It has a collaborative health record at the center of it, and collaborative action plans and goals that are fluidly shared between the whole care team and the patient in real time."

As Moore explains the Twine technology platform, it works like this:

The mobile or desktop-based system measures medication and activity adherence, outcomes and communications between all the patients and the care team. It elevates those patients who are struggling, or achieving, so clinicians can "provide the right care to the right patient at the right time," Twine Health's mantra.

Moore also reflects in the video on his days as an ophthalmologist; he felt patients were disconnected from the care system after they left his office.

So he started writing code in an attempt to remedy that care gap.

The hypertension focus came from the ophthalmology specialty itself, a medical discipline in which the eyes furnish signals about the healthy functioning of the human body, including the cardiovascular system and the hypertension that so often afflicts it.

So Moore went to MIT's famed Media Lab to get a Ph.D. in health information technology. He spent six years at MIT with his Twine Health co-founders doing research with the Joslin Diabetes Center and Massachusetts General Hospital on how to develop technology to help patients co-create healthcare plans for themselves.

Twine's customers are primarily health systems and other providers that sell their healthcare services to self-insured employers, health systems that assume risk managing the population health of their own employees.

"The name Twine is around the idea that there's all these important threads of communication, data and people that need to come together for great care, and Twine is the raveling up of all those threads to a nice, elegant package," Moore says.

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