Patient engagement is the most commonly cited benefit of using social media in healthcare. Social media platforms can allow patients to communicate with other patients or with physicians, saving them a physical trip to the hospital or doctor's office. This has given providers one more area of privacy to protect and ensure their facility meets government regulations. This guide details how social media is being used in today's healthcare environment and how providers have adjusted to its increasing popularity.
How social media in healthcare engages patients
Physicians and patients alike are accessing data and communicating with one another in the healthcare setting. This communication increases patient engagement and has even encouraged some providers to participate in patient online wellness groups.
Social media data a target for providers, hackers
A social media platform at Boston Children's Hospital has facilitated communication between hospitals employees. Having a social media presence can also allow caregivers to interact with patients, but it might leave both parties vulnerable to hackers who are targeting popular social sites and apps.
Content management systems such as SharePoint can provide employees with easy access to their organization's social media policy. Continue Reading