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Healthcare system connects with patients via Salesforce

A large Wisconsin health system has been using Salesforce Marketing Cloud for targeted email campaigns to keep patients engaged and to attract new patients.

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What Amazon can teach healthcare about consumerization

The consumerization of healthcare has gotten some buzz lately and now a former Amazon exec has entered the healthcare arena. He discusses ways to achieve consumerization.

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Safety of medical devices takes a back seat to privacy

Medical devices pose a good deal of risk, experts say. One expert believes this is because the focus has been on patient privacy instead of the safety of medical devices.

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Mobile device use creates challenges for hospital IT

Mobile device use in healthcare has created new challenges for hospital IT. Using tools like mobile device management can help secure health data.

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